Digital Advertising Course for Beginners 2020

Learn How to generate Leads and Sales with Google Ads, Facebook Ads & Instagram Ads

Digital Advertising is an easy and fast way to generate leads for your business. In this course you will learn what Digital Advertising is, how can you get started with Google Ads, Facebook ads and Instagram ads and how can you generate leads for your business, startup or the business of your client.
Digital Advertising Course by Digital Academy

Digital Advertising Course Sections

Course Details

Course Fee

Rs 15,000/-
per participant

Course Duration

4 Weeks / 2 Days a Week
20 Credit Hours

Class Schedule

Saturday & Sunday
3pm to 5:30pm (2.5 hours)

Skill Level

Appropriate for All Ages and Gender
No prior Digital Experience Required

Course Location

DHA Phase 5 Ext.
Lahore

Course Certificate

Successful candidates will be provided with course completion certificates.

Course Features

  • Digital Academy Icon Square Google Ads for Beginners
  • Digital Academy Icon Square Facebook Ads for Beginners
  • Digital Academy Icon Square Instagram Ads for Beginners
  • Digital Academy Icon Square Learn Facebook Business Manager
  • Digital Academy Icon Square Track ads performance in Google Analytics
  • Digital Academy Icon Square Using landing pages for conversions.
  • Digital Academy Icon Square Hands-on Learning with Examples
  • Digital Academy Icon Square No background in digital required.
  • Digital Academy Icon Square Learn from the industry's top expert.
  • Digital Academy Icon Square Course Completion Certificates
  • Digital Academy Icon Square Immediate Job opportunities after the course
  • Digital Academy Icon Square Opportunities for internships and jobs with Digital Academy™
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Course Description

Advertising is a tool for marketing and it expedites the reach of your marketing messages to your target audience really quickly. With everything moving to digital, advertising has gone digital as well. With digital advertising, you can reach your target audience easily and it is possibly the fastest way to generate leads for your business.

Digital Advertising is an easy and fast way to generate leads for your business. In this course you will learn what Digital Advertising is, how can you get started with Google Ads, Facebook ads and Instagram ads and how can you generate leads and sales for your business, startup or the company you are working for. With hundreds of your competitors spending thousands and even millions of rupees on advertising, it is imperative that you get started with the advertising as well.

Digital Advertising compliments your other Digital Marketing strategies. You can not generate outstanding results for your business with just one channel. You have to multiply your channel and advertising on Google, Facebook, Instagram, and other such channels is going to help diversify your digital marketing efforts.

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Who should join this Digital Advertising Course?

Digital Advertising course is for everyone who wishes to learn effective advertising on digital media. Whether you have some experience in the advertising first, or you are just getting started with the advertising on digital media, this course is going to help you understand how digital advertising works on different digital media platforms and how can you get started designing and launching campaigns on digital media platforms. It will start from basics and will take you to the medium level where you are able to launch campaigns and manage them.

Digital Advertising helps businesses attract new audience which will convert into leads and sales. Since the traditional media is in decline and is not effective for all types of businesses, especially the small business or small medium enterprises (SMEs), digital advertising provides a great opportunity for all types of businesses to tap into the vast amount of audience readily available online. You can advertise your message to the right audience, at the right time, on the right screen, and with the right product or message. Without advertising, your business may be losing valuable traffic, leads and sales.
Startups are usually young, bootstrapped, and a limited team and resources. Digital Advertising for startups is ideal as startups can boost their impact, get more traction and get their messages across to their right audience with very minimal or low budget. Digital Ads provide startups a great opportunity to validate their product or idea quickly with the right audience and make sure they go to the investors with the right numbers and more appeal. If you are a startup, you need to learn how to hack growth for your startup quickly with Digital Advertising.
If you are in a position where you are supposed to grow revenue, company, teams or the whole business in general, you need to be able to look far ahead in the future. You may already know this, but digital is already here and it’s only going to grow exponentially in the near and in the far future. To be able to capitalize on what this new brave digital world has in store for you, you need to be able to up your game and be a change leader in your organization. You can be a CEO, CMO, CTO, director or even a board member, you need to be able to not only understand where the digital is headed, you also need to be able to measure the performance of the advertising that is being done for your business. It can either be your agency or your team, without enough hands-on skills and understanding of how things work, you can’t do anything to improve and grow your marketing and advertising efforts. This directly impacts your sales or bottom line and it doesn’t help in growth.
As a marketing or sales manager, your job is to grow your company or business with constant stream of new sales or recurring orders. Without Digital Advertising, you may not be able to do your job properly. You need to be ahead of the curve in what’s happening in the marketing and advertising world. And, today, it’s really hard to get good leads without getting out there in the market and get your messages across. Managers need to learn digital advertising because they should be able to do it themselves, if you are a one person marketing or advertising team, or you should be able to read and analyze the advertising work done by your team or your agency. You can not rely on the numbers provided to you by anyone else, unless you are able to verify those numbers yourself or at least have an idea of what is being reported to you by your team or your agencies. To be an effective marketing or sales manager today, you need to learn how digital advertising works and how can managers leverage digital advertising in their career growth.
Professionals from all walks of life are feeling a rapid change in circumstances around them. People with digital skills are growing faster and getting better salaries, whereas, most professionals are feeling left out. If you are one of those who feel like you need to be able to be on the other side of the table, you can join this course to understand how advertising on Digital Media works. After this course you will be able to launch digital advertising campaigns, help your organization grow, or even switch careers for a better position or a better future.
Freelancing is growing rapidly all over the world. Pakistan is usually ranked in the top 5 countries in the world where freelancing work is being done. If you want to get started with Freelancing or already do freelancing in any category, you can learn Digital Advertising and add another skill in your skill set and add another income stream to your earnings. Every business needs growth and advertising is a fast way to get them growth. Business all over the world are looking to find good and talented freelancers to outsource their work. You can immediately market your skills to the whole world right after this course.
If you are a woman, learning digital advertising can help you immediately boost your business, CV, or overall skill set. Some women really feel handicapped when it comes to technology. With this course you get to learn digital advertising with hands on learning and once you have learnt it, you can apply this learning to your business, career, or start freelancing, if not done already. If you are busy with your personal life and you are unable to do a regular job of business due to your commitments, this skill can help you start earning from your home with a few hours of effort. You can even launch your home-based business or help others once you have learned how to grow your business on digital media with advertising.
If you are currently unemployed or are looking for a new job, you can learn digital advertising to enhance your skills and add it to your CV. Businesses are looking for people with skills in digital media. If you are not learned in new media technologies, you may not be able to compete with others who are applying to the same jobs with skills in digital media. Learning digital media skills is essential now and if you have not been able to secure a job with your current degree or skills, give digital media a chance and see how it works for your personal and career growth.
Whether you are a business and marketing student or a student with any other degree, you can’t ignore the importance of skills. We pretty much assure you with experience that in some cases, Digital Media skills may very well prove to be more beneficial than your traditional degree. Although digital media has affected all walks of life, including the law, medical, engineering, finance, and other traditional education degrees, but it is imperative for you if you are into business and marketing based degrees. Learn the basics of digital advertising while you study your regular courses in your degree and by the time you are ready to go to the professional world, you may already be better than your fellow students with enhanced knowledge and skills in new media. Digital Media skills, especially in marketing and advertising, have proven to be a deciding factor in some instances where people with these other new media skills get selected more often than the ones who have no idea about how digital media work.
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Learning Outcomes of this Digital Advertising Course?

Digital Advertising course for Beginners 2020 is designed for people who have either no idea of how digital advertising is done or who have some experience in running ads on Facebook, Instagram, Google and other channels, but have no idea of how things actually work in theory and in practice. After this course you will have a very clear understanding of how Google Ads work, how Facebook Ads work, how Instagram ads work and how they can be leveraged together in getting the maximum out of your advertising budgets. Below are some major learning outcomes from this course.

  1. Understanding of how digital media work and where does advertising fit in this digital media world.
  2. Understanding of how Google Ads work and practical hands-on experience of designing, launching, and managing advertising campaigns on Google Ads.
  3. Understanding of how Facebook and Instagram Ads work and practical hands-on experience of designing, launching, and managing advertising campaigns on Facebook network, including Instagram, messenger and other Facebook properties.
  4. Understanding of differences between B2B and B2C advertising campaigns.
  5. Optimizing campaigns for leads, sales or branding purposes.
  6. Understanding of landing pages and how to track conversions from landing pages.
  7. Understanding of Digital Advertising Analytics and other Facebook analytics to extract meaningful information from the data to take effective decisions for your business.
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Digital Advertising Course Outline

The Digital Advertising Course is designed for everyone. Below are the major topics we will cover during this course. There will be other learning opportunities as well, but the outline below gives a broad idea of what will be covered during the course.

  1. Digital Marketing and Advertising Basics
  2. Google Ads and how they work.
    1. PPC Ads
    2. Display Ads
    3. Video Ads
    4. Other Ad types
  3. Facebook Ads and how they work.
    1. PPC Ads
    2. Display Ads
    3. Other ad types.
  4. Instagram Ads and how they work
  5. Google Ads and Facebook Ads Managers Tools
  6. Google Analytics and Facebook Analytics
  7. Landing Pages and website structure
  8. Tracking conversions and website analytics
  9. Freelancing as a Digital Media Marketer and Advertiser
  10. Other tools and tips for being market competitive in the field of Digital Media
  11. Case Studies and live examples
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Course Instructor

Digital Advertising course for Beginners 2020 is being taught by Usman Latif. He is one of the top Digital Marketing Experts in Pakistan and around the world. He has over 12 years of experience in digital marketing, digital advertising and growth hacking. He teaches digital marketing in different institutes, including Lahore University of Management Sciences (LUMS) and Superior University. He has provided trainings at different organizations including USAID Small Medium Enterprise Activity (SMEA), the world bank, US Embassy Islamabad, US Consulate Lahore, and different other organizations.
Usman Latif Photo Square 2019

Digital Advertising Course FAQs

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Advertising on Digital Media platforms is called Digital Advertising. Digital Advertising is growing fast in Pakistan and all over the world as everyone is moving toward online and digital media and the brands also want to advertise online to get to their target audience. The traditional media is in decline and people are not watching TV, reading print newspapers or print magazines anymore. All of this content is being consumed online. More and more people are getting online and spending a lot of their time on digital platforms daily. Digital Advertising is the best way to show your target audience the right ads at the right time and on the right screen.
You should learn Digital Advertising to grow your business through ads on digital platforms or learn it to grow your career and/or switch jobs. If you are a business owner, CEO or a director, you can learn digital advertising to understand and measure the advertising work done by your team or your agency.
Our Digital Advertising course is priced at Rs. 15,000/- per participant or seat.
The course is conducted on weekends, Saturdays and Sundays for 4 weeks (8 classes) from 3pm to 5:30pm (2.5 hours).

The Digital Advertising course is designed for beginners with a syllabus for all students with any age and any gender. The outline of this course is mentioned above. We will mainly cover the following topics.

  1. Digital Marketing and Advertising Basics
  2. Google Ads and how they work.
  3. Facebook Ads and how they work.
  4. Instagram Ads and how they work
  5. Google Ads and Facebook Ads Managers Tools
  6. Google Analytics and Facebook Analytics
  7. Landing Pages and website structure
  8. Tracking conversions and website analytics
  9. Freelancing as a Digital Media Marketer and Advertiser
  10. Other tools and tips for being market competitive in the field of Digital Media
  11. Case Studies and live examples
Not yet. This course is classroom style course where students will join us at the location of the course specified in the registration section. In future, you we plan to offer new courses online which will be open for anyone who would like to learn online.
You do not need any qualifications to enroll in this course. However, a basic understanding of how Google, Facebook and Instagram works is essential. This course is open for males and females with any age. As long as you are passionate about learning new skills, you can enroll in this course.
Digital Academy will provide you with internet, but you have to bring your own laptop. You should also bring a backup internet device to be on the safe side. You will also need access to your Ad accounts to able to work on them. If you don’t have ad accounts, you can create new ones during the class.
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Course Requirements & Registration

You can register for the course by filling the form below. Once registration is received, you will get an email with details about the next steps including the payment instructions.

Requirements:
  1. CNIC
  2. Course Fee
  3. Laptop
  4. Passion to learn new skills.
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