Usman Latif

Marcom Technologist, Digital Marketing Expert, Trainer, & Growth Hacker

Usman is a Marcom Technologist and he hacks growth for businesses with a mix of marketing, communication, and user experience (UX) strategies. He has a vast experience of helping small and big organizations in their digital marketing, locally and international, and training a lot of people in traditional education environment, corporate SMEs and to an online audience with a video course.

He’s the founder of Marcom Works™, Digital Marketing Pakistan™, and Digital Academy™. He’s been teaching Digital Marketing at Lahore University of Management Sciences (LUMS), Lahore for 3 years. He’s also a Digital Marketing Consultant & Trainer at USAID SMEA and Subject Matter Expert for SEO at DigiSkills.pk. He’s is the Co-Lead of Google Business Group (GBG) Lahore, an official Google community for businesses, where he has a mandate to help businesses grow with training and skills in Google technologies like Ads, Analytics, SEO and others.

Usman is a certified trainer and has over 12 years of experience in digital marketing, Inbound Marketing, SEO, SEM and lead generation. He has helped numerous companies around the globe in cracking their ROI through effective digital marketing strategies. He has worked on the marketing for the web, mobile apps, and mobile games.

Usman is an active member of the industry and he has been involved in different communities as an expert, a guest speaker and sometimes as a mentor. He has spoken at several local and international conferences. Some of his affiliations include Google, U.S. Consulate General Lahore, U.S. Embassy in Pakistan, Students for Liberty, The Indus Entrepreneurs (TiE), Open Ideo, Elance, Payoneer, [email protected], Google Maps, and different universities in Pakistan.

Usman Latif - Official Photo
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